Instead of imagining that we’re creating perpetual engines with our ideas, a little push in the right direction to conquer the world, let’s imagine that all ideas are fundamentally stupid and work back from their inevitable demise.
Here’s a handy formula:
i = the level of investment required
s = the stupidity of the idea
t = the length of time you want people to think the idea isn’t stupid
Note that s is squared. Stupid ideas have an exponential impact on everything.